Metaphor in Culture: Universality and Variation by Zoltan Kovecses

Metaphor in Culture: Universality and Variation



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Metaphor in Culture: Universality and Variation Zoltan Kovecses ebook
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ISBN: 0521844479, 9780511109898
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Page: 332


Metaphor in Culture: Universality and Variation. To what extent and in what ways is metaphorical thought relevant to an understanding of culture and society? Fishpond Australia, Metaphor in Culture: Universality and Variation by Zoltan Kovecses. Cambridge:Cambridge University Press. Available in: Paperback, Hardcover. Http://dx.doi.org/10.1017/CBO9780511614408. Cambridge: Cambridge University Press, 2005. Title: Book notice on: Kövecses, Zoltán: Metaphor in Culture. Cambridge, UK: Cambridge University Press. Lakoff, George and Johnson, Mark. Metaphor is a way people construe the objective world, and it is the reflection of culture. Index Terms—conceptual metaphors, universality and variation. Metaphor in culture: Universality and variation.